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Knowledge is King

To be successful online
you need a basic understanding
of how components fit together,
even if someone else
is doing the work.

Industry experts
providing education.

Blog

In the trenches experience,
We have learned quite a bit...

We are always open to share our knowledge.

Contact us with your questions
on marketing your business.


What is a Wire Frame? 

A wireframe is a visual draft of a Graphical User Interface, commonly referred to a UI/User Interface.

A wireframe can be sketched on a napkin, drawn on a graph paper, created digitally. It can be a very basic layout or highly detailed in scope.


Elements of a Wire Frame
Basic Layout
Hierarchy & Flow
Functional Elements
Brand Deployment (location and coverage)
Responsive Considerations


Advanced:
Color Palette
Fonts & Sizes
Special Design Features

The difference between marketing and branding...  

In a nutshell, Marketing is actively promoting a product or service. It’s a push tactic. It’s pushing out a message to get sales results with the classics:
We’re Better - “Buy our product because it’s better than theirs.”
Peer Pressure: It’s cool, or because this celebrity uses it.
Solving a Problem: You have this problem and this product will fix it.


This is oversimplification, but that’s it….This is not branding.


Branding is strategic...Marketing is tactical.


Marketing may contribute to a brand, but the brand is bigger than any particular marketing effort.


The brand is what remains after the marketing has swept through the room. It’s what sticks in your mind associated with a product, service, or organization— whether or not, at that particular moment, you bought or did not buy.

The brand is ultimately what determines if you will become a loyal customer or not.

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