Challenge: Specialty retailers had no secure, affordable way to sell products online in the late ’90s.
Solution: Engineered one of the first custom e-commerce platforms with secure online ordering, proprietary shopping cart, and integrated CMS — pioneering online retail before commercial solutions existed.
Impact: Opened new revenue channels for gourmet retailers and set a precedent for early e- commerce usability.
Key Skills: Database architecture, early CMS design, custom checkout flows.